The Welsh singer Charlotte Church, 24, performed four tracks from her new album Back To Scratch in a bid to plug the disc on the home shopping channel.

While it was evidently an unusual place to see an established pop star trying to flog their album, the down-to-earth singer admitted her 'Nana' was a huge fan of the channel.

Plugging away: Charlotte Church talks about her new album Back To Scratch during her appearance on QVC yesterday

Church appeared on the show at 4pm and 9pm yesterday and was also interviewed as well as performing.

When asked about her life following her shock split from Gavin Henson in May, Church said: 'Right now, I’m in a really happy place with my two beautiful children, a new album and a fresh start.'

Church is just the latest in a list of celebrities who have appeared on the channel to sell their products, including Cat Deeley, Kim Kardashian and John Barrowman.

The former child soprano is now dating singer/songwriter Jonathan Powell, who has accompanied her during many of her recent gigs, but stayed away from her QVC performance.

Buy my album: Charlotte offered signed photos as a bonus to those who bought Back To Scratch from QVC

'Nana's favourite show': Church admitted her grandmother was a huge fan of the home shopping network

Fans who chose to buy her new album on QVC - before it goes on general release - would also get a signed photo of the singer.

The CD was available from QVC for £9.99, but will be available for £8.99 at HMV next week.

After releasing her previous classical and pop albums on Song BMG, Back To Scratch is out on independent label Dooby Records.

Her only pop album Tissues And Issues reached number five in 2005, but Church insists she isn't bothered if Back To Scratch doesn't hit No.1.

Belting it out: Charlotte said she wasn't bothered where her album charted

Showcase: Church performed four tracks from her new album including Snow, Honestly, We Were Young and Don't Think About It

She said: 'It’s all about musical expression - commercial success and sales are very important and always great but they’re not the be all and end all any more.

'I would rather make really great music that I love that’s really heartfelt and means something to people rather than be on the treadmill of music commercial success.'